A new ad by hair care giant Pantene has opened a conversation on whether women apologize too much. The ad, dubbed “Not Sorry,” shows women apologizing in the office, at home and even in bed, with one woman apologizing to her partner while pulling up the covers. After all, why are women always apologizing? Sure, it’s polite to say “sorry” sometimes. But for everything? No way.

Please share with the women who shine in your life. When you’re strong on the inside, you shine on the outside. Don’t be sorry. Be strong and shine.

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