One of the most viral ads from 2013’s holiday season was Joe Boxer underwear commercial, “Show Your Joe” from Kmart. This last year ad had more than 18 million YouTube views.

Kmart unveils new ‘Jingle Bellies” ad for this holiday season. This year he is back with another amazing musical performance, on these lovable men’s bellies. It’s very amusing.

Kmart spokesperson says, “We’re thrilled so many people laughed along with us last year and expect they will this year.”

Now, here’s the ad, promoting Joe Boxer men’s sleepwear.

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